How Farallon Brands Achieved 38% Growth on Walmart Marketplace with SellCord's Ad Expertise

By focusing on strategic advertising, pricing optimization, and consistent listing improvements, Farallon achieved remarkable sales growth and improved market presence.

Client

Farallon Brands

Website

https://farallonbrands.com

Executive Summary

Farallon Brands, a manufacturer of high-quality baby products, partnered with SellCord to boost their presence on Walmart Marketplace. Through strategic advertising, pricing optimization, and consistent listing improvements, Farallon saw a 38% sales increase and achieved a ROAS exceeding 3 for the first time since joining Walmart.com.

Background Information

Farallon Brands specializes in baby products, including clothing, toys, bedding, and nursery decor. SellCord, a Solution Provider for Walmart Marketplace, offers full-service expertise to guide brands through their Walmart selling journey.

Problem Challenge

Farallon Brands faced challenges in advertising efficiency, pricing strategy, product visibility, and market reach on Walmart Marketplace.

Objectives Goals

  1. Drive sales growth
  2. Enhance advertising efficiency
  3. Strengthen market position
  4. Expand product visibility and reach

Solution Approach

SellCord implemented a comprehensive strategy focusing on:

  1. Strategic advertising with low CPC
  2. Everyday Low Price (EDLP) strategy
  3. Consistent listing optimization
  4. Expanding product reach through effective advertising and optimized listings

Implementation

  1. Broad approach advertising strategy maintaining low average CPC
  2. EDLP implementation for competitive and consistent pricing
  3. Regular communication and updates to optimize listings, including Item Spec 5.0 implementation
  4. Comprehensive strategy combining optimized listings and effective advertising to expand reach

Results/Outcomes

38% sales increase in Q2 (May-August) after partnering with SellCord

First-time achievement of ROAS exceeding 3 since launching on Walmart

Improved competitiveness in the baby products category

Listing Quality Score increased from 81% to 90%

Content and Discoverability score improved from 88% to 91%

Ratings and Reviews score rose from 70% to 82%

15% increase in sold inventory

Lessons Learned

  1. Low CPC advertising strategies can significantly improve campaign efficiency and sales performance
  2. Consistent pricing strategies (EDLP) help maintain marketplace competitiveness
  3. Continuous listing optimization is crucial for improving visibility and conversion rates
  4. Effective marketplace strategies can expand product reach and increase inventory turnover

Conclusion

The partnership between Farallon Brands and SellCord resulted in significant growth on Walmart Marketplace. By focusing on strategic advertising, pricing optimization, and consistent listing improvements, Farallon achieved remarkable sales growth and improved market presence.

Future Outlook Next Steps

  1. Develop Walmart-exclusive products to further capitalize on marketplace success
  2. Continue refining advertising strategies to maintain and improve ROAS
  3. Regularly update and optimize product listings to stay ahead of marketplace changes
  4. Explore additional Walmart Marketplace features and programs to further enhance growth

SellCord helped us achieve incredible results. Their expertise is unmatched.

John Doe
CEO, Company XYZ

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