Updates & Announcements
Get the latest news and updates from SellCord.
January 16, 2025
Walmart has officially unveiled its new logo and brand identity, marking the first refresh in nearly two decades. This update, announced on January 13, 2025, aims to reflect the retailer's evolution into a "people-led, tech-powered omnichannel retailer."
The redesigned logo features a bolder typeface inspired by founder Sam Walton's classic trucker hat, alongside a brighter palette of True Blue and Spark Yellow. The iconic yellow spark has also received a subtle update, enhancing its visibility and significance as a standalone symbol.
William White, Walmart's Chief Marketing Officer, emphasized that this refresh honors the company's legacy while showcasing its commitment to evolving alongside customers. "As our customers evolve, we will too," he stated, highlighting the brand's dedication to innovation and connection.
The rollout of the new branding will begin across Walmart's website, app, and stores throughout 2025. This comprehensive update signifies Walmart's ambition to strengthen its brand identity and enhance customer engagement in an increasingly digital marketplace.
November 7, 2024
You can now find a new Advertising Section in the Walmart Seller Center, designed to enhance your experience and streamline access to Walmart's advertising options. This integration between Walmart Marketplace and Walmart Connect is particularly noteworthy as these platforms typically operate separately, now providing a unified space for sellers to optimize their advertising strategies. In this recent integrated Advertising Section, you will find:
With the holiday season approaching, now is the perfect time to explore these integrated features and refine your promotional strategy to stay ahead of the competition.
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