SellCord's Expertise Drives Success for Simpli-Magic on Walmart.com

The partnership between Simpli-Magic and SellCord demonstrates the power of strategic optimization and leveraging Walmart Marketplace tools.

Client

Simpli-Magic

Website

https://simplimagic.com

Executive Summary

Simpli-Magic, a manufacturer of high-quality commercial cleaning and household products, partnered with SellCord to expand their eCommerce presence on Walmart Marketplace. This case study outlines how SellCord's tailored strategies significantly improved Simpli-Magic's performance, resulting in optimized listings, reduced shipping costs, and increased sales.

Background Information

Simpli-Magic sought to enhance its presence on Walmart.com. SellCord, a full-service agency specializing in Walmart Marketplace, guided Simpli-Magic through every step of their Walmart selling journey, from initial onboarding to ongoing management.

Problem Challenge

Simpli-Magic faced challenges with unoptimized product listings, high shipping costs for large items, and limited brand visibility on Walmart.com.

Objectives Goals

  1. Increase traffic and conversions
  2. Grow sales
  3. Maintain fast and on-time order delivery rates

Solution Approach

SellCord implemented a comprehensive strategy focusing on four key areas:

  1. Catalog optimization
  2. Efficient shipping through Walmart Fulfillment Services (WFS)
  3. Expanding customer reach with Walmart Connect Sponsored Search Advertising
  4. Utilizing promotions for customer acquisition

Implementation

  1. Catalog Optimization: SellCord audited and polished Simpli-Magic's listings, optimizing titles, keywords, and images.
  2. WFS Enrollment: Simpli-Magic enrolled 99% of their catalog in WFS to improve delivery times and reduce shipping costs.
  3. Sponsored Search Advertising: SellCord launched and optimized campaigns to increase brand visibility.
  4. Promotional Participation: Simpli-Magic engaged in Flash Deals, holiday, and seasonal events on Walmart.com.

Results/Outcomes

Catalog Optimization: Achieved listing quality scores of 95% or higher; improved keyword indexing.

WFS Implementation: 40% overall shipping cost reduction; 70-80% of total GMV from WFS items.

Sponsored Search Advertising: Achieved 4:1 ROAS and 15% TACos.

Promotions: Highest grossing day on Black Friday FY24; second-highest on Cyber Monday FY24.

Lessons Learned

  1. High-quality listings are crucial for indexing, ranking, and customer decision-making.
  2. WFS can significantly impact success by reducing costs and improving delivery times.
  3. Strategic use of Sponsored Search advertising effectively targets ready-to-buy customers.
  4. Participation in time-sensitive promotions attracts new customers and boosts sales.

Conclusion

The partnership between Simpli-Magic and SellCord demonstrates the power of strategic optimization and leveraging Walmart Marketplace tools. By focusing on listing quality, efficient fulfillment, targeted advertising, and promotional activities, Simpli-Magic achieved substantial growth and improved performance on Walmart.com.

Future Outlook Next Steps

Continue to monitor and optimize listings, expand WFS usage, refine advertising strategies, and participate in future Walmart.com promotional events to maintain and further improve performance.

SellCord helped us achieve incredible results. Their expertise is unmatched.

John Doe
CEO, Company XYZ

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