Walmart Advertising Deep Dive
According to Walmart.com specialist Michael Lebhar, advertising on the platform occurs through Walmart Connect, an integrated, self-service ad network for 1P and 3P brands.
Here’s a glimpse of what you’ll learn:
- Advertising on Walmart.com versus Amazon: navigating the difficult transition
- Michael Lebhar analyzes Walmart.com’s advertising landscape
- How to leverage Walmart Connect to advertise on Walmart.com
- The rise of third-party sellers on Walmart.com
- Criteria for reinvesting in Walmart.com
- Michael talks about Walmart.com ad relevancy
- Advice for launching ad campaigns on Walmart Connect
In this episode…
When attempting to advertise on Walmart.com, many brands miss the mark and fail to spend effectively. What should you know about Walmart.com’s advertising landscape, and how can you structure your investments on the platform?
According to Walmart.com specialist Michael Lebhar, advertising on the platform occurs through Walmart Connect, an integrated, self-service ad network for 1P and 3P brands. With significantly less competition than other leading ad platforms, profitability on Walmart Connect depends on your strategy and objectives and the placements you leverage. For instance, you can advertise on sponsored displays, the buy box, videos, or targeted items. Michael informs that Walmart.com emphasizes ad relevance, so optimizing your listing for search terms allows you to secure additional placements.
In this part two episode of The Digital Deep Dive, Michael Lebhar, the Co-founder and CEO of SellCord, returns to talk with Aaron Conant about advertising on Walmart.com. Michael discusses the rise of third-party sellers on the platform, how to reinvest in Walmart.com, and how to navigate the transition from Amazon to Walmart.com advertising.
About SellCord
SellCord is a Walmart approved partner agency exclusively focused on launching and managing brands on Walmart.com. We work with hundreds of brands across all categories. As a team of experienced sellers ourselves, we gained a deep understanding of what works best on the marketplace, and work with brands to help them replicate that same success.If you would like to get in touch and discuss what we can do for you on Walmart.com reach out here or email us at info@sellcord.co