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You’re scrolling Walmart.com for a kitchen gadget. What grabs your attention? A video in action? A set of lifestyle images? Or a plain listing with one photo and generic text? This is what happens when a shopper lands on your product: the title’s solid, the price is right, but without rich media, there’s nothing pulling them in. You lose the opportunity before the scroll even stops.
On Walmart.com, customers decide in seconds. Rich media is your digital packaging. And in a sea of nearly identical products, it’s what makes shoppers:
- Pause mid-scroll
- Trust your brand faster
- Choose you over competitors
The shopper leaves, not because your product isn’t great, but because your listing didn’t showcase it. This is where rich media steps in, closing that gap and turning missed opportunities into conversions.
What Is Rich Media and Why It Matter
Rich media, also known as enhanced content, refers to interactive or multimedia content, including videos, 360° views, and high-resolution image modules, which enhance the shopper's experience. It’s more than just eye candy, it helps you highlight your product's features and benefits in a way that static content can't.
Rich media isn’t just a “nice-to-have” feature; it’s a strategic tool that transforms your Walmart listing from basic to engaging. By adding interactive elements like videos and below-the-fold rich media, you can improve search rankings, increase conversion rates, and reduce returns. Walmart’s own data shows that enhanced content drives better engagement, higher buy box share, and better performance metrics overall.
👉Learn more about enhanced content
Key Benefits of Enhanced Content
1. Increased Customer Engagement
Today’s shoppers expect interactive content. By using videos, interactive modules, and detailed visuals, you're helping shoppers visualize products in real life which drives stronger emotional connection and trust.
2. Higher Conversion Rates
Enhanced content has been shown to increase conversion rates, depending on category. It also encourages longer page visits, which positively impacts SEO and buyer confidence.
3. Seasonal Flexibility
Feature sets and enhanced visuals can be refreshed throughout the year, keeping your listings timely and relevant. Whether you're highlighting summer use cases or holiday gifting moments, enhanced content gives you flexibility to adapt.
4. Integrated Campaign Messaging
Want to align your listings with broader marketing campaigns? Enhanced content lets you do just that. From promotional banners to time-sensitive callouts, you can extend your messaging directly into the product experience.
Enhanced content isn’t just an aesthetic upgrade it’s a measurable growth driver for serious Walmart sellers.
Walmart’s “Below-the-Fold” Advantage
Walmart supports rich media via its Below-the-Fold section, specifically designed for immersive content. This appears in the “About the Brand” section of your product page and allows for interactive carousels, lifestyle videos, and enhanced visuals that keep shoppers engaged.
Done right, this area becomes your digital showroom, educating, convincing, and converting customers at scale.
Rich Media Modules Available with SellCord
As an approved partner, SellCord enables sellers to activate the full suite of Walmart’s rich media capabilities:
- Product Videos: Demonstrate usage, value, and product quality in seconds.
- 360° Views: Let customers explore every angle of the product interactively.
- Feature Sets: Add branded, lifestyle-rich content that educates and elevates.
- Comparison Charts: Show how your product stacks up against similar SKUs.
- Downloadable PDFs: Offer manuals, warranties, recipes, or instructional docs.
- FAQ Sections: Address key questions pre-purchase to drive confidence.
Important: Walmart requires sellers to partner with an approved third-party provider to host and submit rich media. It cannot be uploaded directly by sellers themselves. SellCord is an authorized solution provider for this service and we offer some of the lowest available hosting rates in the space, making it easy and cost-effective to activate rich media at scale.
These modules are hosted via SellCord’s platform and fully optimized for Walmart’s specs, including accessibility, load time, and mobile responsiveness.
👉 Get in touch with SellCord to activate rich media on your Walmart listings.
Why Most Sellers Miss This Opportunity
Many Walmart sellers assume enhanced content is optional or only for large brands. That’s not true.
In reality, rich media is:
- Undervalued by most of your competitors
- Underused across key categories
- Proven to drive better search ranking and buyer decision-making
If your product solves a real need but your listing lacks visual clarity or interactivity, you're not just losing clicks, you’re missing conversions.
How SellCord Makes It Easy
We’ve streamlined the process:
- Full-service setup of rich media modules
- Creative support (copy, imagery, layout)
- Walmart-compliant accessibility tagging and file formatting
- Scalable pricing: $10/month per parent SKU, with free hosting for child SKUs
- Pause anytime, no long-term contracts
Our solution is plug-and-play, so you can focus on growing your business.
Q&A Section
Q: What kind of products benefit most from rich media?
A: Any product that requires education, comparison, or visual storytelling. Like electronics, appliances, apparel, or fitness gear, will perform better with enhanced content.
Q: Can I track the performance of my rich media content?
A: Yes. SellCord integrates performance reporting so you can see how rich media influences your brand shop.
Q: Is this content mobile-friendly?
A: Walmart’s Below-the-Fold and Feature Set modules are supported on mobile web and iOS (Android support is coming). We optimize for all approved formats.
Final Thoughts
Rich media is no longer optional, it’s the hidden power move for Walmart success. From videos that reduce uncertainty to interactive modules that boost time on page, rich media is what separates passive listings from top performers.
Most sellers aren’t using it. That’s your competitive advantage.
Want to enhance your listings and convert more shoppers?
📩 Let's connect and get your listings upgraded.
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